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With SEO getting more and more challenging each year, many people tend to think that in order to get impressive SEO results, they absolutely need to get a bunch of paid tools to unlock extra features. However, that is neither true nor entirely correct. Of course, extra features and insights are great to have, but with the right set of free tools and enough experience, one can achieve as effective results as with the paid tools. In other words, if you want to get impressive SEO results with minimum to no budget at all, then here are 5 free SEO tools you should use to improve your marketing in 2020.
The first free SEO tool on our list is the well-known Google Search Console. This is one of the few SEO tools that is used by many and loved by most and all that is due to its great versatility, effectiveness, and impressive capabilities. Google Search Console allows you to monitor your website’s visibility, performance, organic traffic in addition to providing great insights about your SEO issues, penalties, and more. In addition to that, you can also submit sitemaps, check your rankings in SERPs and overall see the particular issue which Google sees when crawling to your website. In short, with Google Search Console, you can find out plenty of useful and critical information, which can help you improve your SEO strategy and better up your rankings.
The next tool on our list is actually a set of 6 free SEO tools offered by MOZ, which include the following: link explorer, domain analysis, MOZ bar, my online presence, MOZ cast, and keyword explorer. While MOZ offers plenty of powerful paid features in its Pro version, all of these 6 free tools are still very effective and powerful for SEO, especially considering that they are completely free to use. What is more, with the help of these tools, you can find lots of valuable information and insight data that can not only ease up your work but also make it way more efficient. By the way, among all these tools, the MOZ bar is probably one of the most popular one, which shows you the page and domain authority of any site on the web. This tool is particularly useful for link building, especially if you are determined to find only high authority pages. Generally saying, MOZ’s free SEO tools are quite mighty and can definitely be handy for daily use.
Google Trends is yet another useful SEO tool, which shows the popularity of a particular search term or topic over time. You can easily see the interest in a term from as recently to one hour ago or go back to 2004 and see the trendiness of it back then. This is really useful for always being up-to-date with the current trending topics and searches while also being aware of seasonal search term variations and changes. Besides that, the great thing about Google Trends is that it also lets you filter results by a country, region, category, and search type, which is really helpful when you are trying to analyze a specific search term for a particular country. Moreover, with Google Trends, you can also find related search topics to a particular term while being able to compare multiple search terms and see full insight on their popularity over time. Overall, Google Trends is a powerful SEO free tool that can give you lots of useful information on current search trends; this way, giving you a chance to be on top of the competition.
If there’s one free tool that no marketer can’t go without, then it should be Google Analytics. This is a super useful tool, which provides massive insight data and helps to track all your website traffic while also showing you how people interact with your website. With Google Analytics, you can get insights on your website’s organic traffic, bounce rate, traffic source, time on site, page speed, and so much more. With this much information on your hands, you can fully improve your website performance and work on strengthening your SEO strategy. Google Analytics is especially useful during search engine optimization (SEO) campaigns because it helps to track the performance of your overall SEO campaign while also providing lots of insight data on your keyword performance and the best traffic generated from them.
Furthermore, even though this tool is quite mighty on its own, when you integrate Google Analytics with Google Search Console (GSC), it gets more powerful. To be more precise, the integration of these two tools can unlock you a bunch of additional features that are available exclusively on GSC. In other words, this 2 in 1 integration is a lifesaver for all marketers, because what can be better than combining plenty of useful data in one place.
The last but surely not the least tool in our list is the Ubersuggest, which is yet another free SEO helper developed by well-known industry specialist Neil Patel. Ubersuggest is an SEO tool that helps you generate new content and keyword ideas, learn more about your competitors, and the specific keywords they are ranking for. In essence, it provides data that is generally typical of paid SEO tools like SEMRush, Ahrefs, and more.
Some of the other useful features of Ubersuggest include the ability to find insight data on keyword difficulty, monthly search volume, average CPC, PPC competition as well as find long term keywords. The latter feature is especially useful for 2020 because nowadays more and more people tend to do voice searches, which in case you didn’t know are mainly based on long-tail keywords. Moreover, another great thing about Ubersuggest is that it also provides local keyword suggestions, which is really helpful if you are particularly focused on local SEO. To put it shortly, this is a great SEO tool that offers a bunch of cool features that are extremely useful and completely free to use.
As can be seen, nowadays, there are a great variety of free SEO tools that not only get the job done but also provide tons of valuable insight data that are often offered exclusively with paid features. In other words, if you just took over an SEO project which has minimum to no budget at all, then all of these tools can definitely be very useful for you. Each of these tools can be handy as different stages of your SEO project execution, from market research and strategy development to content creation and monitoring results. With that being said, if you are more experienced in SEO and you are looking for additional features and data, then you can check out our last blog about the top 5 paid SEO tools that can offer you the best of search engine optimization and all of its capabilities.