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Content marketing continues to grow and impress people with its efficiency and wide-range opportunities that come with it. Nowadays, many businesses shift their strategy to content marketing to increase their revenue, improve online perception or simply build a devoted community. Whatever your goal is, content marketing is surely an effective way to boost your business marketing. With that being said, you need to remember that content marketing is not a one-time thing; it’s constantly changing and with each year, new strategies and trends come by that you need to follow. In this post, we’re going to talk about the most effective ways you can boost your content marketing strategy in 2020.
Did you know that about 85% of consumers find UGC more influential than brand-developed content? This is a pretty big number, which surely shows how effective UGC content is for brand marketing. User-generated content not only lets you save time and money, but it also brings a variety of other benefits with it, such as:
In short, it’s an effective way to build trust and draw deeper attention to your brand or company. Therefore, if you’re looking for a new way to boost your content marketing strategy in 2020, then UGC is a great option for that.
Data-driven content, also referred to as personalized content is the type of content developed by the process of collection and analysis of data about your audience. Content personalization is typically done to deliver content that meets the audience’s needs and interests. By creating data-driven content, you speak to the heart of your potential consumers at their specific level of brand awareness. This way, you attract their attention and drag them into your marketing cycle in a more effective way. What is more, content personalization not only lets you identify the most engaging content for your audience but also build a more enhanced content based on that. So, when creating content for your audience, don’t just make assumptions about their preferences and instead, develop content based on actual data which is more accurate and personalized.
As we have discussed in many of our other blog posts, video content and live-streams specifically are one of the most growing trends in the last few years, and both are going to become even more prevalent in 2020. The reason behind this is that video content is much more engaging and easily digestible for people than any other type of content. In fact, recent Livestream statistics show that 80% would rather watch live video from a brand than read a blog. This is another indication that video content is very demanded and appealing to audiences.
What is more, besides being preferable by many people, video content also creates tremendous engagement while keeping the audience occupied for a long time. Besides that, it’s also very flexible to use; you can create videos in different formats and purposes. Therefore, more marketers include lots of videos in their content marketing strategy, and so you should do it too if you want to enhance it in 2020.
The next big trend that you need to incorporate in your content marketing strategy during 2020 is the voice-search optimized content. As you probably know, smart devices like Alexa and Siri have started to become more and more popular in the last couple of years, leading to the development of voice-activated tasks and searches. With that being said, while voice-devices simplify the process of user search, they make it hard for marketers to create content and optimize it for search engines. The thing is that in order to develop a relevant voice searched content; you need to think like a user searching for useful information. To put it differently, you need to create conversational content, with everyday communicative language, which will include common questions and clear answers. So next time, when you write an article or a blog post, think about how easy it would be for a user to do a voice search leading to your content.
In case you have missed our last blog where we talk about the importance of engaging and interactive content on Facebook, we’re going to talk about it again. With so much content and ads all over the internet, it’s tough to stand out and create something that is truly appealing to big audiences. Despite that, there are still techniques you can use to make your content interesting for your audience. In fact, one of the most mentioned content marketing trends of this year is the interactive content.
In 2020, you need to focus on creating engaging content that will be purposeful, entertaining and relatable for your audience. Keep in mind that your content should be lightweight and interactive, meaning that it should not be too academic so that the viewer can easily engage with it. Moreover, some great examples of interactive content are:
Nevertheless, keep in mind not to overdo it because your brand might look too superficial in the minds of your customers, which can work against you. Just keep creating high-quality, engaging content but do it with purpose.
It’s no news that technology pretty much dominates today’s world and finds powerful solutions for anything, including content marketing.
AI has already taken the world with its impressive abilities and results in marketing, helping marketers to analyze tremendous data, and generate quality content in no time while improving customer experiences in many ways. All this leads to the growing popularity of AI in content marketing, so in case you had doubts about it and didn’t give it a shot before, then 2020 is the right time to do so, cause it’s only getting bigger.
Another game-changer in content marketing for 2020 is going to be immersive content, which relies on two main technologies: virtual reality (VR) and augmented reality (AR). Both technologies have become very widespread while allowing the creation of real-like immersive experiences people are looking for. It’s because they offer the possibility of creating something entertaining and exciting with new content formats, like photo filters, 360 photo/video and much more. What is more, although AR/VR might sound techy, in reality, it’s not that overwhelming, so it’s definitely worth including in your content marketing strategy for 2020.
Last but not least is the importance of visuals in your content. If you didn’t notice, most of the trends and strategies discussed in this blog had one thing in common, and it is that most of them are visually interesting. Be it a video, AR/ VR filter or a simple photo; it is always much more preferable for people to read a text with some kind of visual included with it. It is because visuals improve the reading experience by making it easier for people to digest information. Besides, with the endlessly growing popularity of social media apps like Instagram, Snapchat or Pinterest that are mainly focused on photos/videos, it’s easy to say that visually attracting content is a must in your marketing strategy for 2020.
So, as you can see, there are various techniques and ways you can boost your content marketing strategy in 2020. You can start including more visual content like live videos, short animations, GIFs and photos, which will be not only visually interesting for your audience but also engaging for them. Creating this type of content will increase your engagement while improving your brand voice and awareness. What is more, it is always helpful to use technology like AI to enhance your results and understand the behavior of your customers much more accurately. But with all that, it’s important to remember that regardless of your content format, it should always be purposeful and created with quality rather than quantity.
In case you need a little assistance, our experienced marketing professionals are always ready to help you with that.