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Best SEO tools to use in 2020:
both paid and free

Best SEO tools to use in 2020:
both paid and free

If you are new in the world of SEO, then one of the first things you should know is that once you become more aware of the industry and its challenges, you get to realize how important it is to use professional SEO tools for boosting your strategy and strengthening your SEO game. Generally saying SEO tools offer a bunch of helpful features and insight information that would otherwise be unavailable or you would have to do long manual research to get the same data. To be more specific, with the help of most SEO tools on the market, you can easily identify new keywords, generate content ideas, conduct competitive research, do analysis, measure results, and so much more. With that being said, in this post, we are going to talk about 5 of the best SEO tools (paid) on the market which can help you to boost your SEO strategy and take it to the next level. 

1. Ahrefs (Paid)

We want to start this list off with Ahrefs, which is one of the most favorite SEO tools of content marketers, SEO-ers, and industry specialists in general. For those who don’t know, Ahrefs is a well-known SEO tool provider that offers various amazing features such as backlink authority checking, keyword research, rank tracking, site audit, competition research & analysis, and many other things that help you strengthen your SEO strategy and get higher rankings. The great thing about Ahrefs is that it has one of the largest live link databases on the market with more than 22 trillion known links. In fact, Ahrefs has the second most active web crawler after Google, which once again indicates the fact of how powerful it is. 

To put it shortly, Ahrefs is one of the few must-have SEO tools that can be useful on a daily basis. As for the pricing, their plans start at $99 per month (including access to one user), but they also offer a free trial for 7 days for $7. By the way, in case you get confused about Ahrefs’ interface or its features, you can easily find tutorials either on their YouTube channel or directly on their website at the Ahrefs Academy section. 

2. SEMRush (Paid)

The next mighty SEO tool on our list is the SEMRush, which helps to track keyword and backlink rankings, do competitor research, domain analysis, and content marketing, and all this in just one powerful tool. Besides that, SEMRush is also very useful for boosting your online presence, generating valuable organic website traffic, and getting tons of insight marketing data that can help you improve your website and take your SEO strategy to the next level. With that being said, If you are a newbie in the SEO world, then this tool might intimidate you at first with all its features and insight data; however, if you take your time to practice and analyze everything, then will master all the features in a short time. When it comes to pricing, SEMRush charges pretty much the same amount as Ahrefs, at $99.95 per month for its basic plan. You can also try it for free for a limited number of days and with limited features and tools.


3. MOZ Pro (Paid)

MOZ Pro is yet another SEO tool that can be considered as one of the pioneers on the market. Founded in 2004, MOZ Pro helps to improve search engine visibility while also offering a variety of useful tools like link explorer, keyword explorer, site audit, rank tracking, and a lot more. Generally saying MOZ Pro works in the same way as other SEO tools on the market. It provides great analytics and insight data which can be useful for improving your strategy and boosting your search engine rankings. Simply put, it helps to stay on top of your SEO game and get better with time. MOZ Pro has 4 pricing plans with the standard starting at $99 per month ($79 if you pay annually), which offers the same core features as the other plans, but with some limitations like fewer keyword reports, page analysis, and few other things. Overall, if you’re new in the SEO and you just need the basics, then their standard package might be a great option for you. Plus it comes with a full 30-day free trial, which makes it even better. 

4. Majestic (Paid)

Next up on our list is the Majestic SEO tool, which is not only great for domain and backlink analysis but also for measuring the performance of your website, identifying its strengths and pain points, while allowing you to make the right type of adjustments for better rankings. Some of the best features of Majestic are backlink history checker, web crawler, bulk analysis as well as their citation flow and trust flow metrics which is especially useful for measuring the authority and trustability of your website. All in all, it’s a powerful set of SEO tools that can provide a lot of valuable information for reinforcing your strategy. The best part of the Majestic tool is that its basic plan starts at $49 per month, which is much cheaper compared to Ahrefs, SEM Rush, or MOZ Pro. So if you are looking for an affordable and powerful SEO tool, then this might be ideal for you.

5. Screaming Frog (Both Paid and Free)

The last SEO tool we want to talk about is the Screaming Frog which is an advanced and easy-to-use software, that can crawl websites, gather data, do in-depth technical audits, find errors and so much more. Screaming Frog comes with a bunch of cool features but the most known feature is the SEO spider tool which crawls through websites and finds common errors like broken links, duplicate content, bad redirects, missing meta information, and other useful data that you need to work on. In other words, the SEO spider tool analyses your website and diagnoses its health by indicating your weak points that need attention. What we love about the Screaming frog is that it has both paid and free versions, however, the latter comes with limited features. As for the paid plan, it costs $189 per year. 

Final Thoughts

With the SEO world constantly changing, it’s pretty hard to fully optimize your website and outrank your competitors. But thanks to various mighty SEO tools, this whole process has become way more efficient. We hope our list helped you learn more about the best SEO tools of the market and now you can be more when choosing a tool for you. If you are also interested in learning about the best free SEO tools, then you can check our other blog post here


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