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iGaming Player Acquisition:
Digital Marketing as the Main Channel

iGaming Player Acquisition:
Digital Marketing as the Main Channel

The primary objective of an iGaming company owner is to attract as many players as possible. The higher the number of online players on their platform, the better will be their business revenue. But this is one aspect where most online casino operators feel stuck. With neck and neck competition in the online gaming industry, it has become tough to acquire new players.

With the competition heating up in the iGaming industry, the most precious resource becomes the player’s attention. Merely building an excellent iGaming casino and waiting for players to find you is nothing but a waste of time. To help you out, here are five proven online player acquisition strategies that could come to your rescue.

The strategies work best when integrated and strategically arranged. It will be wise for iGaming marketers to practice all these five strategies to achieve higher results in acquiring new players.

  1. Affiliate marketing

First, let’s define what affiliate marketing is. Yes, affiliate marketing is a popular tactic to drive sales and generate significant online revenue, but the key question is how it works. Affiliate marketing is the process of earning a commission by promoting the products of another individual or firm. The affiliate finds a product they like, promotes it, and receives a portion of the profit from each sale they make. Affiliate links from one website to another are used to track sales.

This picture best describes the simple steps of Affiliate marketing:

affiliate marketing

Join Affiliate~Find products~Promote products~Track sales~Earn commissions. 

  1. Paid research marketing

Paid search is a marketing tactic where advertisers pay search engines for ad placement on SERPs. In other words, when you type something into Google, you’re presented with a list of results on the Search Engine Results Page (SERP). Here, you see both organic results and paid results. Paid search results appear at the top of the SERP, and they feature a little green box with the word “Ad.”

Types of paid search

• Google Ads
• Mobile Search Advertising
• Youtube (video search ads)

Additionally, setting goals, defining funnels, market research, determining intent, addressing intent, launching campaigns, optimization, and testing are all inseparable parts of research marketing as it is iGaming some use black hat tactics like cloaking. But it is another blog title 
paid search marketing for igaming industry

  1. Social networks

I think highlighting the importance of social media is already unnecessary. Like every other sphere of business, iGaming businesses can also benefit from the use of social media. However, it does not mean using traditional social media platforms such as Instagram, Facebook, Linkedin. 


social networks for igaming industry

Different countries have specific platforms, forums where players share, discuss and advise betting strategies, casinos, casino games, or providers. Great examples of that can be Reddit, NeoGaf, Askgamblers, GameFaqs, and many more that you find all over the Internet. 

  1. SEO (Search engine optimization)

SEO is the essential cornerstone of every successful business, especially in the iGaming sphere; strategic SEO can become a game-changer. It is the process of promoting a website or piece of content to rank higher on Google. Unlike other paid advertising, SEO involves “organic” ranking, which means you don’t pay to be in that space. 

Building an iGaming website holds the vision of ranking high in SERP (Search Engine Results Page) and being noticed by potential players. Without having a high-profile appearance in SERPs, the iGaming website will not get much traffic. 


seo for igaming industry

Optimizing the iGaming website content for search engines will keep your space on the top of search pages, which will help to be found by gamblers easily. What else do we need to have an outstanding iGaming Player Acquisition?

Additionally, having a blog on the website that covers iGaming-related topics can be a real SEO booster. It helps to build trust with potential players and adds loyalty to your website. More importantly, a blog increases your chances to beat out your competitors on the search engine results page. Quality and well-researched content in your blog, enriched with relevant keywords, is significant for evaluating your website for Google (or other search engines). 

  1. Digital advertising network

An advertising network, or ad network, connects businesses that want to run advertisements with websites that wish to host them. The key attribute of an ad network is the gathering of ad space and matching it with the advertiser’s needs.

Ad networks work with publishers all over the Web, helping anyone who has unsold inventory or ad space and wants to monetize their offerings. The networks then aggregate this inventory, package it and sell it to advertisers.

Here are some Digital advertising networks that you can use Venatus, Adboosters, Bidvertizer, Taboola. 

digital advertising for igaming industry


  1. Twitch streamers

Twitch is a live-streaming platform for gamers and other lifestyle casters that supports building communities around a shared and streamable interest. After the launch of Twitch, it has partnered with gaming companies like Blizzard Entertainment and Overwatch League to host worldwide gaming and esports events exclusive to the platform. 

Here are the top ten Esports Twitch Streamers that would be beneficial for you.

twitch streamers

With more and more operators entering the iGaming arena, the competition heats up. The battle for player attention is now held on online platforms by digital weapons. Learn how to use those weapons, and that will guarantee your unique space in the iGaming Player Acquisition process. 


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