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Search engine optimization during COVID19:
How to confront the coronavirus crisis like a pro.

Search engine optimization during COVID19:
How to confront the coronavirus crisis like a pro.

Estimated reading time: 7 minutes

Whether you’re a marketing specialist or a business owner, you are most likely affected by the current Coronavirus pandemic in some way. The truth is that regardless of your company’s authority, size, or years of experience in the industry, the COVID-19 crisis will eventually hit everyone one way or another. The most important objective nowadays is to figure out how to confront the Coronavirus crisis with minimum impacts and learn to use this situation for your own good. To help you with that, we created a list of SEO tactics that will help you confront the Coronavirus crisis like a pro. 

Update your Website and Fix SEO Errors

In order to have a strong SEO strategy during COVID-19, you need to, first of all, have a reliable website foundation, meaning no SEO errors and up-to-date content. In other words, if you still haven’t got time to improve your website optimization, then it is the perfect time. Make sure your links are valid, there are no bugs, and that your website pages load correctly. Also, don’t overlook your website speed because according to statistics, about 40% of people abandon a website if it takes more than 3 seconds to load, which can lead to about 7% conversion reduction. Moreover, if your e-commerce website is making about $100,000 per day, even a 1-second loading delay can potentially cost you up to $2.5 million revenue loss, which is big money, especially in the midst of the Coronavirus crisis. 

Moreover, another important aspect of this process is to update your website’s information according to your current working schedule and situation. Besides that, don’t forget to renew the information on Google My Business and also on Facebook, which now lets you temporarily customize your working hours during the COVID-19 pandemic. By doing these updates, you will make sure that your SEO works perfectly when your potential customers visit your website. 

SEO during COVID-19: Do a Short Audit of Your Content 

You probably know that a full website audit is rather time-consuming and yet very helpful for improving your site’s performance and visibility. Besides, since now you have more time to focus on your website, there is no other reason to put it for later, especially when it can help your business conquer the Coronavirus crisis somewhat more effectively. 

To make it more helpful, you can audit your content assets one by one; just take your time to evaluate every element with a critical eye. Identify which pieces work the best or generate the best traffic and which ones need more improvement or an update. In other words, there is always room for development, and there is no better time to do it. Besides, doing an audit of your website will surely help you develop a powerful SEO strategy during such a challenging time like the Coronavirus pandemic. 

Adjust your ongoing campaign strategies to avoid risks

In the midst of the COVID-19 pandemic, many companies pause their campaigns or adapt them to the ongoing situation to maintain their presence on the web while offering their products or services through adjusted strategy. If your company also has ongoing or planned campaigns, then you can adapt them by changing some aspects of the campaign and making it more relatable for today’s reality. You can also change the target location, narrow down the market, or entirely shift to local SEO marketing strategy.  In other words, there are various ways you can adapt your campaigns and make them more effective in the Coronavirus pandemic. 

Create Relevant but Authorized Quality Content

During the Coronavirus pandemic, people are stuck at home, and they are constantly looking for information, which means it’s the perfect chance for you to write relevant, engaging content that can attract a broad audience. Moreover, providing the right piece of content at the right time can not only bring you tons of traffic, but it can also bring you lots of new conversions, which is, of course, very useful in such a tough time as the Coronavirus crisis. But finding captivating and relevant topics for content creation is not as easy as it usually was because of the constant trend shift, which leads to our next point that can help you with that. 

Follow Google Trends Data

If you want to create relevant and captivating content, then you should follow the current trend data, and Google Trends is the primary tool that can help you identify global search behavior. Unlike other SEO marketing tools that display data based on a specific time, Google Trends collects information in real-time, which means it is currently the most reliable tool for choosing relevant topics for your website’s content. With that being said, if you decide to include COVID-19 data or any kind of information about the Coronavirus, make sure it is authorized and trustable. For information relevance, you can always check up such reliable sources as the World Health Organization (WHO), Centers for Disease Control and Prevention (CDC), or other authorized organizations.

Start an urgent SEO campaign

After you’ve done the most fundamental SEO steps, it’s the perfect time to launch your SEO campaign. Wait.. what? In the midst of the Coronavirus pandemic? Yes, you heard it right, and here are a few BIG reasons why NOW is the best time for it. 

First of all, as we already mentioned, there is currently an increased search rate; more people are looking for information, and this means you have high chances of reaching a larger audience than usual. In fact, according to Page Traffic’s recent infographic, News Mediums (+34%), Finance (+29%), Food & Recipe (+22%) and Health & Wellness (+17%) topics are among the top trending industries with increased search traffic. This means that if you fall into any of these categories, you have a high chance of getting lots of web traffic. 

Secondly, according to Statistica, the U.S. advertising industry expects to face about 10% or more specifically $26 billion revenue loss due to the decrease of ad spend in the Coronavirus crisis. On the other hand, the new survey by Conductor shows that about 63% of marketing specialists are going to focus on SEO, which is another major indicator that SEO marketing is going to become the primary tactic for confronting the Coronavirus crisis. 

The third important reason for starting an urgent SEO campaign in the middle of COVID-19 is the fact that SEO takes time and effort, but the results are 100% worth it. To get the best SEO campaign results, you need to do some keyword research, create relevant content, and again make sure your website works perfectly. So if you want to stay ahead of your competition and enjoy your results before anyone else in the market, you need to act up and start an urgent SEO marketing campaign. Be sure your future self would be thankful for this. 

Show Support to Your Customers and Clients

Last but certainly not the least action that you need to take is to show support to your customers, clients, partners, and even your daily website visitors. You need to remember that we are all in this together and even little words of assurance are highly substantial nowadays. Therefore, you can have a pop-up section or a single dedicated to COVID-19, which will include some authorized information about the disease as well as some guidance. 

In addition to that, if you work with clients or partners, it would be nice to send them an email with a short message showing your support and letting them know that you can help if needed. Besides that, despite the Coronavirus crisis, many businesses are still actively working, which means that there might be some companies that need your services or products. In other words, such gestures are not only supportive, but they can also establish a better partnership and communication between your brand and your clients. 

Final Thoughts

As you can see, there are several very important actions that you should take as part of your SEO strategy if you want to survive and confront the Coronavirus crisis like a pro. From improving your website optimization, creating relevant content to launching an urgent SEO campaign, all these steps are very interconnected and work like a puzzle. In other words, if you want to combat the Coronavirus crisis and be a winner in this situation, then you need to follow all of these actions one by one so that you can soon enjoy the success of your brand. 

We know how overwhelming the situation can get, so if you need some guidance with your SEO or Dgital Marketing, we’re always ready to provide a free professional consultation.


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