SEO Predictions for 2023: What you need to know

So we are all in the same boat. 2023 is approaching, and now is the right time to start our research to keep the truck on the new updates and latest trends that SEO has prepared for us. In this article, DEEP.MARKETING.BRANDING collected all the important and valuable insights you’ll need to step up your SEO strategy for 2023. So let’s not lose any more time and get into our SEO trends for 2023. 


AI-written Content as Future?

The buzz around content is a bunch and disturbing. Everybody has something to say; all have their predictions and statistics. Many are afraid that AI content will replace human-written content, but the content is KING now and forever, and there is no way back. So, 2023 will be a great year to put an exclamation mark removing all the questions. 


So, in 2023, it’s expected that interactive content will have the crowned head. To succeed in content marketing, there are several methods to invest in; for example, you can have ebooks, quizzes, and infographics. 


So, the main focus for content to put into practice the 2023 content requirements is assisting your users in actively participating and discovering answers and insights from the reliable information you may give. 


Let’s speak a bit about concerns that AI content is getting more and more, and it is a big risk. But according to Google’s webmaster standards, Google’s Search Advocate, John Mueller, says that text created automatically using AI writing tools is considered spam. Also, he mentioned that content written by AI falls under the category of auto-generated content, which will be a penalty. 


So, 2023 is the right time to avoid AI-written content at all costs and make interactive content a core of your marketing plans.



It Seems Google Got Competitors


Google doesn’t often discuss competitors, but last year it revealed that 40% of Gen Z prefer TikTok and Instagram searching for new information.


It’s safe to infer that Google considers this a danger since this may be one of the only occasions in its history when it faced formidable competition it couldn’t crush.


Therefore, Google search will try really hard to bring Gen Z back. At this point, we see that Google has created its short video format on Youtube. So, Google discovers how users engage with this content, and we might see even more videos appear in search results. 



Don’t AI everything, but use it creatively


Spoiler alert: In 2023, links, content, technical SEO, and user experience will probably all still be important.


The use of AI in SEO was a divisive topic in 2022, and SEOs will likely feel the same way about it in 2023.


So, don’t use AI for anything other than general research or as inspiration. (always fact-checking manually.) You will comply with Google’s guidelines in this way.


As for content, hopefully, we all know that content written by AI is against Google’s guidelines, as mentioned above. 



Make AcceMake-Accessibility-A-Priority

Similar to 2022, more people are expected to discuss digital accessibility in 2023. According to Google Search Trends and Glimpse Trajectory, the demand for the search phrases “digital accessibility” and “SEO accessibility” both grew in 2022.


SEOs are in a great position to participate in these initiatives because it significantly impacts many industries related to accessibility. Prioritizing digital accessibility can lead to new methods for creating important material accessible to everybody, even though this was not stated clearly in Google’s Helpful Content Update.


Crafting is a part of this:


-Alt text that accurately and briefly describes the image. 

-Anchor text that makes it clear what the next page is about.

-Headings that make sense and follow a hierarchy. 

-Title tags that accurately describe what the page is about.


SEO-related tools like Sitebulb and Lighthouse have already started to include or enhance accessibility assessments in their platforms as of 2022. In 2023, we anticipate seeing similar actions taken by other platforms.


E-A-T gets an extra E for Experience


The idea of E-A-T, which is used to determine if our search ranking methods are producing useful, pertinent information, is well-known to many creators. E-A-T is now gaining E: experience, which will let Google evaluate its performance better. Does material also show that it was created with some level of expertise, such as through actual product use, travel to a location, or communication of what a person experienced? Sometimes, reading content written by someone with first-hand knowledge of the subject at hand is what you value most.


The newest update to search rater guidelines now includes E-E-A-T, or “Double-E-A-T,” as you may like. You’ll also find additional detailed instructions throughout the regulations, emphasizing the importance of content created to be distinctive and helpful for people and outlining how valuable information can come from various sources and in multiple formats.



Forget About the Trends: Concentrate On the Basics of SEO


After reaching here and reading this title, it may have many controversial thoughts, but new SEO trends will never cancel the basics. SEO foundations are always here with us. 


“The reality is that SEO doesn’t change all that much, and most people will get better results from focusing on the boring stuff that’s always worked,” stated Joshua Hardwick, head of content at Ahrefs.


In three ways, this means:


1) First, make sure your site has an excellent technical foundation. You’re already out of luck if Google can’t find, crawl, and index the pages on your website. Additionally, you should check that your site is quick, mobile-friendly, secure (HTTPS), and has effective internal linking. 


2) Write content that searchers are actually interested in. Because Google is so good at surfacing the type of content users are looking for, it’s generally recommended to avoid going too rogue. Analyze research, see what people want to know and what topic your target audience would like to read, and go on that path. 

3) Don’t sleep on link building. Despite frequent talk that links are losing importance as a ranking component, the truth is that they still matter a lot right now. Given how challenging it is to build quality connections, people simply want links to be less of a ranking influence. Keep in mind that links also boost everyone’s preferred SEO abbreviation: E-A-T.


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