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In the last few years, there have been assumptions and speculations that SEO doesn’t work anymore, or it’s not as useful as it used to be. The truth is that it does still work; it’s just constantly changing algorithms to adapt to users’ search habits and show better results. So while SEO is hard to beat, it is undoubtedly possible, the key is to always keep up with algorithm changes and be aware of people’s search habits. In this guide, we’ll introduce you to the most important SEO factors that are still going to dominate in 2020 and knowing of which will help you rank higher in search engines.
If you weren’t actively following SEO news, you’ve probably missed a major recent update that focuses more on users’ search habits and intents. The main change is that while in the old days, search engines would show results related to the literal meaning of the keyword; today, they try to understand the intention of users’ searches based on their location and search history. This way, they now get more relevant answers to their queries than before. Moreover, if you want to have a powerful optimized content, you need to, first of all, think like a user who wants to find something on the web. In other words, your content should be specific, informative, and sometimes even have question-type, long keywords that are suitable to modern user search habits.
In the last couple of years, the number of users switching from desktop devices to mobile has grown significantly, leading to mobile searches becoming the norm. Keeping up with these standards and search habits, Google recently changed its algorithm towards mobile content, meaning that now it mainly uses the mobile version of the content for indexing and ranking. In short, nowadays, having a mobile-friendly website is a must if you want to rank high on Google. With that being said, it’s also important to keep in mind that this doesn’t necessarily mean Google won’t crawl to your desktop version, as well. So to be on the safe side, always focus on both versions of your website.
With the growing popularity of search technology and mobile search becoming the norm, voice-based search slowly but firmly became a dominating trend in 2019. By allowing people to pull out their phones and have access to the information they need in a matter of seconds, voice-search started to shift the way search engines work. To understand how serious voice search is, let’s have a look at some fascinating statistics and predictions.
As you can see, this trend is taking over the search world and challenging both brands and SEO specialists to change their strategies and tactics. Nowadays, if you want to generate traffic to your website with voice search, implementing conversational searches into your SEO strategy is a must. For instance, you can focus on optimizing your website or content with long-tail keywords, and question type phrases that are more relevant to user search habits.
As mentioned before, Google continually develops its algorithm to deliver more relevant results and improve user search experiences by adding various helpful features. Often also referred by ‘position 0,’ featured snippets are one of those useful tools which provide answers to your question either in a paragraph, list, or table. The answers on the snippet are often taken from one of the top 10 search results for that query. In fact, featured snippets are so popular that about 54.68% of Google clicks come from them.
The reason for their popularity is that featured snippets help users find the information they need in a matter of seconds without even clicking on any link, which, of course, creates new challenges for SEO specialists. Nevertheless, ranking for position 0 is not that hard; here are some practical tips to rank for featured snippets.
Just like voice searches, video searches are also on a high rise nowadays. Studies show that more and more people, especially the younger generation, prefer to find an answer in a video format rather than reading an article, which means that more attention should be paid to video content creation and optimization. One of the main ways to lead more traffic to your video content is by using appropriate keywords in headlines and descriptions related to your topic.
Another big factor that will help you rank higher in 2020 is the optimization of your content for various search tools. Of course, Google is the biggest search engine in the world; however, other search tools as Youtube or Amazon are also highly popular. In fact, as of today, YouTube is the second-largest search engine in the world surpassing Yahoo, Bing, and other search engines. Moreover, because YouTube content usually has long-tail keywords, which may give it a distinct benefit of ranking higher in 2020 than other results.
As you can see, SEO still works perfectly; it has just become more practical for users and challenging for specialists. Although it seems that SEO algorithms are hard to beat, we hope this article helped you get more confidence in developing SEO strategies and ranking higher on search engines.
If you’re still not convinced that SEO does work in 2020, then check this SEO statistics that speak for themselves.
On average, 83% of the web traffic comes from SEO, including 17% from paid search results, proving that search engines are the #1 driver of website visits, driving more traffic than social media.
Impressive right? Now you know for sure that SEO works in 2020. Moreover, SEO works best when you have artistic visuals in your content. Wonder why? Check our latest blog-post.