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How to Use Hashtags Effectively
for Social Media Marketing

The use of hashtags for social media marketing is not news to anyone at this point; however, with all the ongoing updates on social media platforms, the rules of using hashtags change accordingly. This means the principles used years ago might not be relevant nowadays. Therefore, it’s always good to keep up with changes to strengthen your strategy. However, whether you’re new to hashtags or already experienced in using them, there are some key principles that you need to know to make the best out of them and get more engagement for your brand or product.  

 

Make Your Hashtags Memorable and Catchy

memorable and catchy hashtags

 

The first rule of creating effective hashtags is making them as memorable and catchy as possible. If you want to impress people and make your hashtags go viral, they need to be creative and memorable. You can create catchy phrases, use rhyming words or interesting word combinations that sound catchy together. Here are some great examples of memorable hashtags created for major advertising campaigns. 

 

  • #YesWeCan – Obama Election Campaign
  • #TweetFromTheSeat – Charmin
  • #ShareACoke – Coca-Cola
  • #LetsDoLunch – Domino’s Pizza
  • #MyCalvins – Calvin Klein

 

Keep It Simple & Short #LongSentencesDontMakeGreatHashtags

Did you had a hard time reading the hashtag mentioned above? To avoid such reading problems, you need to keep your hashtags short and simple so that your audience can easily read and understand them. Simple words and phrases work best in hashtags, while sentences only confuse them and negatively affect on your post. Remember that people don’t usually search for sentence-like hashtags, so when creating a viral hashtag for a big advertising campaign, consider your audience preferences as well. 

simple best hashtags

Do a Thorough Research 

Before creating or using any type of hashtags, always do proper research on them to make sure they are:

  • Not Used – You don’t want to use hashtags are already used for other brands or campaigns; it will only create more confusion and will negatively affect your post/campaign.
  • Relevant for your Audience – Adding random irrelevant hashtags in your posts that sound cool will not bring any good to your post if they are not applicable to your audience. 
  • Competitive – When doing research for a powerful hashtag, you can also research your competition. It’s surely smart to know what hashtags your competitors use so you can determine which type of hashtags are more effective in bringing engagement in your industry or field.  

 

art of using a hashtag

For these and many other reasons, it’s better to do research about hashtags before using them. It’ll always keep you on the safe side. 

Don’t Go for Trends 

#photooftheday #instagood #follow4follow … you name it.

You have probably seen these hashtags million times in popular posts. In fact, they are among the list of most popular and most used hashtags of all time, which however doesn’t make them the most effective. What this means is that, whenever somebody uses one of these hashtags, their post gets lost among billions of others which use the same hashtag. So imagine if you needed to find one specific post among them, sounds tough, right? So it’s much better to use less popular hashtags, which can bring more engagement and awareness. 

best hashtags

Plan You Hashtag Strategy Based on Social Platforms

Before using hashtags, you need to determine which social platforms you’re using. Depending on the platform you use, your hashtags might vary. Meaning that some hashtags might work more effectively in one platform while they can be less successful on others. Here are some tips for using hashtags effectively on the most popular social networks. 

 

  • Facebook Use only several hashtags on Facebook and make sure your post is public, to get more engagement. 
  • Instagram If 1-2 hashtags are enough for the previous two platforms, it’s not the case for Instagram. Reports show that using 11 hashtags in a post leads to more engagement.  
  • TwitterThe most optimal number of hashtags on Twitter is 1-2. In fact, research showed that tweets with 1-2 hashtags generate about 21% more engagement than those without hashtags. 

 

Don’t Overuse Hashtags

hashtags for life

Using hashtags is great, but overusing them can make things worse. Hashtags are effective features that can bring you lots of engagement when they are used in decent numbers. However, endless hashtags are not only ineffective, but they also look desperate and spammy. 

Another tip is not to use the same group of hashtags over and over again. Although it’s very tempting to copy and paste the same 20 hashtags in all posts, this action can decrease the efficiency of your posts. 

P. S. – Keep in mind that it’s not the case for 1-2 campaign hashtags, because you can surely be consistent with them.

 

Create Actionable Hashtags

Measure Your Results and Improve

There’s nothing wrong with creating hashtags that have simple message and meaning, but you can also get creative with them by making your audience respond to them. To put it simply, in order to increase the engagement or interaction with your post, you can include some kind of call to action with your hashtag. Here are some examples of you can do with your hashtags to make them more actionable:

 

  • Ask questions with your hashtag
  • Challenge people to do something
  • Evoke an emotion
  • Require Engagement

 

People generally like to be part of viral challenges or belong to a group or community and hashtags are great tools for that. They are not only effective for engagement and brand discoveries but also for creating viral social trends.


Measure Your Results and Improve

Finally, the last tip of using hashtags effectively in your social media marketing is to measure and analyze their performance regularly. There are various ways you can analyze the performance of hashtags and improve your strategy; here are two easy ways to do it:

Measure Your Results and Improve

  • Social Platform Insights – Most social media platforms nowadays provide business accounts with insight tools that give a detailed description of how your post performs and which of them perform better than others. In fact, if you were following Instagram news, recently they have released a new update, which includes a separate insight feature for hashtags. This lets business accounts to measure the performance of their hashtags and improve them with necessity. 
  • Use Third-Party Applications – If you’re not a business account and you don’t have access to insight data, you still can measure the performance of your hashtags. There are various third-party apps that can help you monitor your post & hashtag success and see what works best for you. Some of the best monitoring apps are Brand24, RiteTag, Keyhole, Hashtagify, etc. 

 

Conclusion

As you can see, using hashtags effectively is not as easy as it seems. There are different rules and tactics that you need to apply to your hashtag strategy to increase their efficiency, your post engagement and success. However, if you use these 8 principles regularly and wisely, you can not only have powerful hashtags skills but also grow your social media channels and get vast engagement.

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