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Client: Armenia Securities Exchange

Type: Branding 

Country: Armenia

Year: 2018

 

We have chosen a simple style for AMX | Armenia Securities Exchange as the company’s mission is to provide an efficient and transparent exchange market with fair securities pricing mechanisms.

It was a great honor for our team to work with Armenia Securities Exchange company and create a new visual identity for them.

The stylistic simplicity without any unnecessary embellishment will make partners feel secure and have the feeling of clarity in the company’s functions.

Blue is the chosen logo color as it communicates a sense of cleanliness, refreshment and stability, which is the most important factor in the financial business. If you look attentively, you’ll notice a thin light blue line in the letters A and X. These lines are to illustrate the dynamism and progress of the company.

The letter X has an arrow shape which represents the company’s unstoppable growth and the state of always being in motion in the ever evolving financial industry.

Art Director: Sona Manukyan

 

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