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Type: Marketing Campaign
Country: Yerevan, Armenia
As part of our collaboration with Araratbank, we created a digital campaign called “Spring Moments” to celebrate the welcome of spring and promote the bank’s newest offer, particularly for women.
For this campaign, we designed several banners for Araratbank’s social platforms and their web page. The main design concept was to create eye-catching, modern visuals, which would accurately convey the bank’s message while being visually interesting for the viewer.
To make this campaign stand out in the market, we decided to create a handwritten, unique font composition that would look elegant and yet serious.
Besides that, we included different bright visuals and combined them with hand-drawn minimalistic illustrations, which made the banner design much more stylish, complete and exceptional. As for the color palette, we aimed to include bright, vivid colors that would convey the spirit of spring and also be compatible with Araratbank’s branding style.
All creative rights fully belong to AraratBank.
Art Director: Sona Manukyan