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Super Bowl 2020 Commercials Part 1:
The Most Memorable Ads of This Year

 

 

 

Yes, it’s that time of the year again. Super Bowl is here, and it’s bigger than ever. This Sunday, the 54th annual Super Bowl launched, and people from more than 200 countries are tuning in to become part of this major international sports event. It is expected that about 194 million people are going to tune into the Super Bowl this year and let’s be honest, that’s a large number of people, which is why so many people focus on the ads. Moreover, brands pay a lot of money to advertising companies to create viral commercials that can be attractive for millions of potential customers, and this year is no exception. In fact, the stakes are higher than ever, because the cost of a 30-second spot on Fox is as much as $5.6 million this year. Now let’s find out which are some of the most memorable Super Bowl commercials of this year. 

 

Doritos: “The Cool Ranch” with Lil Nas X and Sam Elliott

Created by Goodby Silverstein & Partners advertising company, the first teaser of Doritos commercial features Sam Elliot walking into a bar while narrating the words to his megahit ‘Old Town Road’ in a rough monotone. The extended version of the ad includes a Wild West-style dance-off duel between Sam Elliott and Lil Nas X over a pack of Doritos. By the way, Billy Ray Cyrus, who was featured on the hit song as well, makes his cameo too. 

 

Pepsi “Zero Sugar. Done Right.” ft Missy Elliott and H.E.R. 

Besides sponsoring the Super Bowl Halftime Show, showcasing Jennifer Lopez and Shakira, the old-time Super Bowl advertiser Pepsi Co also ran a 30-second commercial starring Missy Elliott and H.E.R. covering the Rolling Stones’ iconic song “Paint It Black.” Besides, as singers say the lyrics “I see a red door, and I want it painted black,” a red soda tin can similar to a coke changes into a black can of Pepsi’s zero sugar soda. Stylized as a music video, the commercial is created by ‘Goodby, Silverstein & Partners’ creative agency. 

 

Google “Loretta” 

Unlike most brands who offered humorous Super Bowl ads or featured famous celebrities, Google aired a 90-second ad called “Loretta” which surely distinguished from others with its emotional plot. The ad features an old grandfather recalling his wife through photos of her and their vacations with the help of the Google Voice Assistant feature. “Hey Google, show me photos of me and Loretta,” he says to the smart speaker. “Remember Loretta hated my mustache,” he talks to the device while going down memory lane. Out of all Super Bowl ads, this tech giant’s ad surely caught the attention of the millions of viewers and thousand of people actually posted on social media saying they cried during the video. 

The ad displays how technology can help the way we remember our loved ones. By the way, the commercial was created by Google, based on a true story voiced by a Google employee’s 85-year-old grandfather.

 

Amazon: #BeforeAlexa ft. Ellen DeGeneres and Portia de Rossi

Amazon points out to era #BeforeAlexa with their Super Bowl ad featuring Ellen DeGeneres and her wife, Portia de Rossi. The ad offers the audience to travel back in time, imagining what life was life before home assistant and making fun of various situations that occurred before the company’s voice assistant Alexa. In case you wondered, the ad was created by TBD Advertising. 

 

Hyundai “Smaht Pahk” with Chris Evans, John Krasinski, and Rachel Dratch.

The automaker company jokes on the famous Boston and pronunciation of Remote Smart Parking Assist with their 60-second ad starring Boston-affiliated celebrities including actor Chris Evans, John Krasinski, and Saturday Night Live Rachel Dratch. This is the company’s 12th time in 13 years of advertising during the Super Bowl and the creative agency behind this “Smaht Pahk” commercial is the Innocean Worldwide. 

P.S. – Hyundai’s luxury vehicle division Genesis is also promoting its first Super Bowl ad this year, starring John Legend and Chrissy Teigen.

 

Cheetos, “Can’t Touch This” starring MC Hammer 

After taking a break for 11 years, Cheetos is returning to the big game with a 30-second ad created by Goodby Silverstein & Partners featuring rapper MC Hammer and his song “Can’t touch this” promoting their new product, Cheetos Popcorn. Looking at the ad, it’s easy to say that the commercial is pretty funny and MC Hammer’s song has probably never been so relevant.

 

Mountain Dew: “As Good As The Original” / “The Shining” 

Whether it’s Bohemian Rapsody, Biker Runs Down Cheetah or Peter Dinklage facing off with Morgan Freeman in a rap battle, Mountain Dew always puts a lot of effort into their Super Bowl ads. The famous beverage brand is back to the big game with a 30-second ad for Mountain Dew Zero while recreating the iconic scene from horror film The Shining played by Bryan Cranston and Tracee Ellis Ross. The commercial is created by TBWA/Chiat/Day New York. 

 

Jeep: “Groundhog Day” starring Bill Murray

Since Super Bowl of this year was on Groundhog Day, it was somewhat expected that one of the brands might take the chance to reference the iconic 1993 film Groundhog Day and it was done by Jeep. The automaker’s commercial aired on Sunday before the 2020 Super Bowl and featured Bill Murray as the film’s character, Phil Connors who lived the same day over and over again. However, unlike the actual movie, the commercial shows the character driving an orange SUV with an adorable groundhog in the passenger seat, while emphasizing the fact that no day is the same with Jeep Gladiator, and it was developed by a Chicago based advertising agency called Highdive. 

 

Conclusion

Super Bowl 2020 has just launched, and it’s already taking the world with its notable moments, trending video and of course, exclusive brand commercials which make this sport event even better. As you can see, this year’s super bowl is packed with different commercials filled with humor, entertainment, and emotional messages. From Pepsi, Google to Amazon, all brands go over the top with their Super Bowl commercials to attract potential customers while taking the promotional ads to another level. In this post we covered only one part of the most memorable Super Bowl 2020 ads, so check out our next blog as well to be updated with all of the best ads from Super Bowl 2020.

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