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Most of us would think that SEO and ranking are all about texts and smartly chosen keywords. Well, recently that’s not the case. Today, visual contents are highly important, too!
SEO is as much literary, as it is artistic. In other words, only a solid text with a carefully chosen keywords and lexicon is not always enough to rank high; you must also provide something that pleases the user’s eye and triggers curiosity. Articles and blogs need something aesthetic and attractive. High-value visuals will be just perfect for this purpose.
There are various ways to leverage high-quality visual materials to rank high. So let’s see what is important and why.
You can increase dwell time and positive user interaction signals, as it is crucial for ranking high. Images may prevent pogosticking, which is the case when the searcher clicks on your link, lands on the page and stays for a few short seconds, then hits the back button and that’s it. Looks like a fail, doesn’t it?
Well, hunt your readers’ attention and keep them on your sites by using solid visual content. Even if you’re well-ranked, and the click is guaranteed, the period of time the user spends on your website may change your rank level; the time the user spends (dwell time) is a user interaction signal, which effects on your page’s ranking; it may decide whether or not your page continues to rank well. It is important to add an image to every article, as well as to every scroll depth of every article so that no segment on your page is of no visual interest.
You have a creative team of graphic designers, they work hard and create original high-quality media content finely interacting with your textual content. The content is attractive, and you use them for your products, blogs, articles or other posts, and then, “Damn!” you think, “someone’s using my visuals, without my permission!” That’s not fair, and is, actually, illegal, isn’t it? Well, it is de jure. But threatening the “thieves” with legal action is often useless. Instead, it would be smart to tell them politely to cite you as the source via the link. It is way more effective!
You can find websites using your copyrighted visuals by Google Image Search; you click on the camera icon, upload your images and Google shows you matches on other websites. If you notice one, in which you are not cited as the source, reach out to the author or the website editor and remind them that you are aware of them using your stuff. Tell them that you do not mind at all if they put a link back to the original on your website. Make friends with the “thieves”; sometimes it may be useful!
Images, charts, diagrams sometimes are the best to explain a topic. It’s a known thing that texts lack dynamism and catchiness, while diagrams, charts and infographics have some order that human brain needs while learning anything.
Thus, high-quality visual materials for previously written contents may be used in a new combo-blog. Sometimes after months or years of writing, let’s say, marketing blogs, you may come up with an archive of solid original images, graphs, charts, infographics, etc. So, you may create a new blog or article where your unique visuals can have something in common. Then you can target keywords, (concerning your blog/article) along with the phrases “diagrams”, “Charts”, “infographics”, etc. standing for the visual materials.
It may be any combination with the above-mentioned phrases. For example, you may write an article with the title “5 Marketing Infographics Types That Ranked Us High” / “…That Are Highly Engaging”. And here the key-phrase is Marketing Infographics Types. Apparently, there aren’t many articles written on the topic of marketing infographics. Optimize your content targeting the keyphrases of visuals, and see what happens!
Features snippet have a big impact in today’s Search reality. Around 15% of all searches bring featured snippets. First of all, of course, you need to rank on Google’s page one. And after it, you may win the featured snippet.
Visuals also matter here, because sometimes your text does not appear in featured snippets, but your image does. Sometimes Google shows texts from one source and a visual from another one. This may affect your website (both textual and visual) ranking positively.
An example of such a case is shown below:
GIFs and Memes are other things that can increase your SEO and also give your brand a style and dynamism.
Currently, GIFs and Memes are everywhere on social media, and they can make your product go viral with it. GIFs may serve as highly engaging, but you should always make absolutely certain on where that GIFs comes from to consider possible further associations with your brand/product
Also, GIFs might slow down your search traffic as they are quite ‘heavy’ for the web-world. But there’s a solution! You may reduce the size of GIF files without sacrificing image quality by using GZIP compression, or programs such as Photoshop and Smuch.it.
Another important thing is to consider the importance of choosing appropriate metadata so that Google index your content effectively.
Don’t forget to use keywords while naming the GIF files in your article/blog. When it comes to visuals, everything textual must be SEO-ed!
Well, also, consider that it’s always better to have a page that has ”life” and dynamism in it, than just a dull text flow. So use visuals smartly and carefully, and you’ll bring in big traffic.
Even when it’s a fact that Google does not reveal the secrets of its algorithms, it is quite obvious that video content is used for many types of searches. You may try by yourself; ask anything of informational and/or educational kind. Google will display them on SERPs whenever possible. A common question starts, for instance with ”What is…” or ”How to…”.
But putting video content on your web-page is not enough! It won’t work if just posted and left. You should have your video help boost the SERP ranking. You need video search engine optimization for your video content (VSEO) in way so that Google and other search engines bring it in blended search results. As Google-bots are not capable of actually watching your videos to figure out their subject matter, your it depends on your VSEO what Google will recognize. Here’s what you need:
If you want Google to appreciate your brand and reward you, then take advantage of Google My Business listings and reward those that do with a spot in the Local Pack. Create a high-value, interesting, comprehensible video that introduces your business and services, or demonstrates your product/product in under 30 seconds. Then post it in your GMB page. fact, adding visual content to your Google My Business listing helps people “get to know” your business. But you have to take into account that the fresher your video-content (along with images, gifs, etc.) is, the more clicks you get to your website.
We coming back to ”Visual Fishing: catch the readers’ eye!” chapter of this article, it’s important to remember that high-value and quality video-contents intelligently posted, let’s say, on the background of your home-page will serve as anti-bounce (anti-pogosticking) tools. There are examples of websites the video content of which puts the users into a real ‘trip’ within the website: the searcher starts observing the pages, different sections, sub-sections, gives more attention to texts, etc.
An SEO content with no high-value, original, interesting visuals is not fully optimized. We always have to consider the fact that people are more attracted by visuals, rather than by long texts, as 90% of information enters our brain in visual forms. Any article or blog aiming at explaining, teaching or showing something descriptive, needs proper visuals, that guide, classify for the reader, as well as are interesting, original, simple and high-quality.
And remember, no sacrifice is allowed for any part of your visuals! Because as the expertise shows Ranking Gods of Internet universe never forgive trash-quality and low-value visual content.
May the taste be with you!